Get Out: from theory to practice.
Philippe Model Paris launches its new campaign dedicated to the Autumn Winter 2021 collection. People are rediscovering their daily habits, getting back to normal life but with a new approach. One that is more spontaneous and immediate.
There is an eagerness to go out, to reclaim the spaces the city has to offer, to take public transport, to enjoy conviviality, to dedicate time to ourselves. In this visual narration, a sequence of everyday, ordinary gestures, documented by candid, totally spontaneous shots, acquires the powerful value of re-earned light-heartedness and liberating simplicity. Out-of-focus objects, disturbing elements that enter the scene, illustrate the life of the city and its dynamism, be it the Paris of the brand or another urban context.
The new collection will be available from 10 June at all the brand’s stores, selected retailers around the world and on the website www.philippemodel.com.
Art Direction & Production: @nopnop_finally