The brand’s Parisian heritage meets Italian-made excellence to produce an original idea of what a sneaker is, inspired by basketball culture and style with an innovative interpretation. This even includes the name: SAINT DENIS which, in addition to being one of the most famous multi-ethnic quarters in Paris, is also where, in 1892, the first basketball court in the world was built, and where the first basketball match in Europe took place in 1893.

Despite the sport having been invented by James Naismith in the United States a year earlier, the French capital, and Saint Denis in particular, can claim the honour of having the oldest basketball court in the world. When it comes to aesthetics, both the sole and the upper are characterised by the dynamism and movement of their lines and by varied materials. The colours range from tonal to colour blocking, encountering more neutral shades along the way.

The new SAINT DENIS collection will be available at all of the brand’s flagship shops in Europe (Milan, Rome, Paris, Saint-Tropez and Lyon), in Asia (Korea and China), and in the world’s leading multi-brand stores. In addition, it will be sold online at www.philippemodel.com


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