April 2019 – Philippe Model Paris opens its third boutique in France, in the heart of the city of Lyon. The new shop, centrally located at 3 Rue Émile Zola, will feature collections for both men and women. Its decor was inspired by the brand’s other three French boutiques, emphasizing the contrast between rich materials such as brass, crystal and stainless steel and textures such as wood, iron and brick. Transparencies further enhance the collection, accented by vintage-style design elements like armchairs and carpets. The Lyon location joins the brand’s French boutiques in Paris (Rue de Grenelle) and Saint-Tropez (Rue Allard – Grand Passage Arcade), and its Italian storefronts in Milan (Via Sant’Andrea) and Rome (Piazza di Spagna).


3 Rue Émile Zola, 69002